This article was a Post Staff Report.
The report's diction involves an informative, semi-casual choice of words. This is because the piece is not something that urgently needs to be reported, it's just an interesting little fact that could lead to Tesla becoming more involved in either the housing market, or solar technology as it attempts to put it on its cars. The piece contains multiple antitheses, which are used to provide more detail on what exactly is going on in Tesla to warrant them selling people solar panels. One such example is, "Tesla in November completed its $2.6 billion acquisition of solar-power provider SolarCity Corp., which was founded by Musk's cousins..." The tone is casual and educational. just like the diction, since there is not much to report. The piece is very short as well, only being a few short paragraphs long. The Report has no need to make this story seem really important, as it likely will not affect the vast majority of people. The purpose of this piece is to inform the readers of Elon Musk's new business of selling solar panels to people who want to get involved with solar power. The goal is to get more people thinking about investing in solar power, as it is healthier for the environment, as well as draw attention to Musk's businesses. The greatest appeals are those to logic and credibility. The article is filled with quotes from Musk himself, who talks about the price points the panels are at.
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